Medium: Website
This is an interactive splash page that can lead consumers to click the True Religion homepage. Consumers can write songs about their jeans and record their voice on the splash page directly. Consumers can select their own background music when they are recording, When consumers click the Submit button, their songs will upload on the page and their name will appear on the list located on the right side. Consumers can click the name to hear the songs and ask their friends to vote for them. The copy on the page reminds people when and how to participate in the competition.
Medium: Print Ads
Medium: Print Ads
Medium: Print Ads
Medium: App
When consumers upload their songs and photos on the splash page, they can have their own album on the radio platform.
Medium: Banner Ads
Copy: What is inside your jeans' pocket? No matter what you have, share your stories. Ihaveajean.com.
Medium: Outdoor, Bus stop ads
Headline:Jeans are so great that people write songs about it. Have a listen.
Input your earphones here.
Input your earphones here.
Consumers can input their earphones into the hole of the interactive installation and hear the songs that competitors upload on the splash page.
